Example videos
These are videos they picked so you can see the work. Play them on the kit.
They show the style. They are not a promise that every future video looks the same. Ask if you need a specific format.
How to read a travel creator media kit
A plain-language guide to every section on a travel creator media kit. If a creator sent you a kit, start with the section you clicked. The notes at the end are for creators who make these kits.
About
The creator wrote this for the pitch you are reading. A hotel kit and a tour kit can say different things on purpose.
Reply to the kit that matches your property. You do not need to guess which offer they meant.
Stats
Follower and view counts come from the accounts they connected. Creator Roam reads those accounts. The creator does not type these numbers in.
The date on the kit is the last time those numbers were refreshed. Open the live profile if you want a second look.
Audience
Age, country, and gender come from Instagram, Facebook, or YouTube when those accounts share them. TikTok does not share this split.
A missing country or age band means that account did not provide it. It does not mean the audience is empty.
Accounts
Each row is one account on this kit, with that account’s own numbers. They can leave an account off when it is not part of this pitch.
Use the accounts that match where you want the work to appear.
Past brand work
Places and brands they have already worked with. They added these names.
It is a track record, not a list of current sponsors. Ask what the partnership included if that matters for your brief.
Partnership options
What a partnership can include, and the price they set.
Dates, rooms, and deliverables can change the number. Reply with your dates if you want a package that fits.
Process
The steps they follow after you say yes. It usually covers the trip, the posts, and how you review the work.
Read it before you reply so you know what happens next.
Bookings and commission
Travelpayouts is a travel affiliate platform. Creators use it to work with Booking.com, GetYourGuide, Klook, and more.
Booking counts, revenue, and commission on a Creator Roam kit are checked by Creator Roam. They come straight from Travelpayouts. A figure marked “Added by you” was typed by the creator.
The kit names the time range, such as the last month or the last 3 months. A missing line means they chose not to show that number, or there were none in that range.
If the kit fits
Reply to the creator. You already have the audience, the work, and the price in one link.
For travel creators
Send a different link when the brand is different
A hotel kit and a tour kit get more replies than one kit that tries to cover both. Brands say yes faster when the pitch matches the stay.
Creator Roam builds the kit from the accounts you connect. You choose which numbers brands see. Follower counts are read from those accounts. Booking figures can come straight from Travelpayouts, or you can type your own and they are marked “Added by you”.
One kit is free. More kits are $29 a month, or $19 a month billed yearly — about one hotel stay.
What makes a great media kit? is the longer guide for creators filling one in.
Questions brands and creators ask
What is a travel creator media kit?
A media kit is one link a travel creator sends to a hotel, tour company, or tourism board. It shows who they are, their audience, example videos, prices, and sometimes bookings.
Are follower counts on a Creator Roam media kit typed in by hand?
No. Follower and view counts come from the accounts the creator connected. Creator Roam reads those accounts. The creator does not type those numbers in.
What does “Added by you” mean on a media kit?
The creator typed that figure. Booking counts, revenue, and commission that are not marked “Added by you” come straight from Travelpayouts.
What is Travelpayouts on a media kit?
Travelpayouts is a travel affiliate platform. Creators use it to work with Booking.com, GetYourGuide, Klook, and more. Creator Roam checks those booking numbers before they appear on the kit.
Why do some creators send more than one media kit?
A hotel and a tour company want different proof. A separate link for each pitch is easier for the brand to say yes to.
How much does a Creator Roam media kit cost?
One kit is free. More kits are $29 a month, or $19 a month billed yearly.