Travel creator media kit

A travel creator media kit is a short pitch for one kind of travel brand. Hotels, resorts, tour companies, and tourism boards open it to see who you are, who watches you, what you have made, and what a partnership looks like.

It is not a rate card alone, and it is not your full pitch email. The kit shows the proof. The email asks for the stay. Keep both short.

Most of the examples on this page use hotel and resort stays, because that is the pitch many travel creators send first. Two Peas Abroad, the demo kit on Creator Roam, is a couple who film travel stays. A hotel can tell in a few lines whether the trip fits before they dig into the numbers.

A kit that gets replies answers four questions. Who are you for this pitch? Who sees your work? What can they buy? What proof shows you can deliver it?

Include your name and a one-line headline, a short about, the accounts for this pitch, audience facts with home markets when you have them, two or three matching videos, past brand work if it is real, clear packages, a simple process, and one way to reply.

Everything else is optional. A short kit that is ready to send beats a long kit that feels unfinished.

The display name is how you introduce yourself. The kit name is only for you, so you can tell "Bali resorts" from "food tours" in your own list.

The headline is one line about the stays you actually film. "Resort stays filmed from the room, pool, and breakfast" gives a hotel something to picture. "Lifestyle creator open to collabs" could be anyone, so it gets skipped.

About is a short story, not a biography. Say where you go, who you travel with, and the kind of hotel or resort you show well. Location and up to three categories sit under your name. Use words you would say out loud: Hotels, Resorts, Bali. Skip hashtags and inside jokes.

A resort does not need a second account about camera gear if that account never shows a stay. Leaving it off is clearer than asking them to ignore it.

Do not add followers across platforms and call the sum unique people. The same person may follow you in more than one place. Show each account on its own.

If an account is quiet, or the audience is the wrong country for this hotel, leave it off this kit. A hotel kit and a tour kit can use different accounts on purpose.

For hotel and resort pitches, home market matters most. That is the country or region your followers live in. Tourism boards plan campaigns around the markets they want visitors from. Hotels care whether your viewers would actually book that stay.

Add age range and platform next when you have them. Date the numbers. A figure from last month beats a round number with no date.

Brands trust stats they did not have to take on faith. On a Creator Roam kit, follower and audience numbers come from the accounts you connect. You do not type those figures in.

One stay a hotel can picture beats a grid of your greatest hits. Add a short note about what they are watching. "Three nights at a Bali resort, room and pool tour" is more useful than a title alone.

Pick videos that look like the work you want next. A sunset Reel is a weak example if you are pitching a family resort and the video never shows a room, a meal, or a child.

Three strong videos is enough. Ten weak ones make someone hunt for the fit, and most people will not hunt. If you do not have a relevant hotel video yet, skip this section instead of filling it with something close.

A real place beats a long list. "Three nights at a beach resort in Da Nang, Reel plus stories" is something a similar hotel can copy. A row of logos with no story is easy to ignore.

If the partnership was a gifted stay, say what you delivered. A hotel you paid for yourself is not brand work. If you have not worked with a hotel yet, leave this section off until you have.

Press and tourism write-ups help when they are real. Editorial mention is not the same as paid brand work. Keep that clear. One strong feature is enough. An empty press list looks unfinished, so hide it until you have something to show.

Say what they get, even when the price is "ask me". A night in a room, a Reel, a set of stories, and a link in your travel guide is a package. "Open to collaborations" is not.

Name each option for the stay, not for the file format. "Weekend resort stay" is clearer than "Package B". If the number changes with dates, season, or nights, say that next to the price. A hotel manager is often checking a budget.

Three short steps tell a brand what happens after they say yes. Agree the dates, you stay and film, they review the video before it goes live. Name who books flights and who holds the room. Surprises after a yes are how good pitches go quiet.

Say what they may reuse. Reposting your Reel on their hotel page is different from running it as a paid ad. Plain words beat legal fog here.

Send the hotel kit to hotels and resorts and the tour kit to tour companies. Brands say yes faster when the pitch matches the stay. One scrapbook kit for every brand makes them do the sorting.

A hotel often wants a video of a stay before a long price list. A tour company wants to see the activity and the group energy. A tourism board often wants audience home markets before your rates.

Same creator, different link. Keep the proof that fits this buyer first, and hide the rest for this pitch.

Show booking or fan support numbers only when they help this pitch. A hotel kit might lead with Travelpayouts bookings. A kit that is only about camera gear might show none of them.

Travelpayouts is a travel affiliate platform. Creators use it with Booking.com, GetYourGuide, Klook, and more. Buy Me a Coffee is how fans pay you directly. On a Creator Roam kit, those figures come straight from those accounts.

Leave a line off when it is zero, or when it is not the point of this pitch. A missing number is cleaner than a $0 that makes the kit look empty.