What makes a great media kit?

Basics

A great kit starts with two names. The kit name is only for you, so you can tell “Da Nang hotels” from “food tours” in your own list. The display name is what a brand sees, written the way you would introduce yourself.

The headline is one line about the trips you actually film. “Slow mornings in Vietnam, filmed from the places we stay” gives a hotel something to picture. “Lifestyle creator open to collabs” could be anyone, so it gets skipped.

About is a short story, not a biography. Say where you go, who you travel with, and the kind of stay you show well. Two Peas Abroad, the demo kit on Creator Roam, is a couple who film slow travel. A brand can tell in a few lines whether the trip fits.

Location and up to three categories sit under your name. Use words you would say out loud: Hotels, Vietnam, Slow travel. Skip hashtags and inside jokes. Those labels are how a busy person decides to keep reading.

Accounts

Only include the accounts this pitch should use. A hotel does not need a second account about camera gear if that account never shows a stay. Leaving it off is clearer than asking them to ignore it.

Follower and view counts on a Creator Roam kit come from the accounts you connect. You do not type those numbers in. If an account is quiet, or the audience is the wrong country for this brand, leave it off this kit.

A hotel kit and a tour kit can use different accounts on purpose. The link you send should match the work you want. One kit that shows every account you have ever opened makes the brand do the sorting.

Page sections

You choose what brands see, and the order from top to bottom. Put the proof they asked for first. A tourism board often wants audience country before your rates. A hotel often wants a video of a stay before a follower count.

Hide a section when it is empty. A blank block of past brand work makes a newer creator look unfinished. A missing block looks like a choice. Short and complete beats long and hollow.

The order is part of the pitch. If the price comes before they have seen the work, many brands stop. Let them see the stay, then the audience, then what it costs.

Example videos

One stay a hotel can picture beats a grid of your greatest hits. Paste a YouTube, Instagram, TikTok, or Facebook link, then add a short note about what they are watching. “Three nights in Hoi An, filmed for the hotel” is more useful than a title alone.

Pick videos that look like the work you want next. A sunset Reel is a weak example if you are pitching a family resort and the video never shows a room, a meal, or a child. Match the clip to the brand you will send this kit to.

Three strong videos is enough. Ten weak ones make someone hunt for the fit, and most people will not hunt. If you do not have a relevant video yet, skip this section instead of filling it with something close.

Rates

Say what they get, even when the price is “ask me”. A night in a room, a Reel, a set of stories, and a link in your travel guide is a package. “Open to collaborations” is not. Brands reply faster when they can see the shape of the work.

If the number changes with dates, season, or how many nights you stay, say that in the same place as the price. A hotel manager is often checking a budget. A clear package is easier to forward to a colleague than a vague note.

You can have more than one option. A short stay and a longer one answer different properties. Name each option for the trip, not for the file format. “Weekend stay” is clearer than “Package B”.

Past work

A real place beats a long list. “Three nights at a beach hotel in Da Nang, Reel plus stories” is something a similar hotel can copy. A row of logos with no story is easy to ignore, even when the logos are impressive.

You add these names yourself. They are your track record, not a claim that those brands sponsor you now. If the partnership was a gifted stay, say what you delivered. If you have not worked with a brand yet, leave this section off until you have.

One honest example is stronger than five you can barely remember. A brand is looking for a job they can picture hiring you for, not a hall of fame.

Process

Three short steps tell a brand what happens after they say yes. A simple version: agree the dates, you stay and film, they review the video before it goes live. They should not have to ask what the next week looks like.

Name who does what. If you book your own flights, say so. If you need the hotel to hold a room, say so. Surprises after a yes are how good pitches go quiet.

Keep it specific to this kit. A tour kit might include a meeting before the group departs. A hotel kit might include a quiet hour to film the room. The process is part of why they trust you with the stay.

Bookings

Show the Travelpayouts numbers that fit this pitch. You can turn bookings, revenue, and commission on or off, and choose last month, last 3 months, or last 6 months. A hotel kit might lead with bookings. A kit about gear might show none of them.

Travelpayouts is a travel affiliate platform. Creators use it to work with Booking.com, GetYourGuide, Klook, and more. On a Creator Roam kit, those figures are checked by Creator Roam and come straight from Travelpayouts. A figure you type yourself is marked “Added by you”.

Leave a line off when it is zero, or when it is not the point of this pitch. A missing number is cleaner than a $0 that makes the kit look empty. Brands can read what those figures mean on the public guide, so you do not have to explain Travelpayouts in the about text.

Publish

A draft is only for you. Preview the kit the way a brand will see it, then turn it on when you would actually send the link. Until then, someone with the link still cannot view it as a finished kit.

The link stays the same after you publish, so you can keep editing without sending a new URL. Fix a headline, swap a video, or turn a booking number on. People who already have the link see the update.

A short kit that is finished is better than a long one that is live and half empty. If a section is not ready, hide it, preview again, and publish when you would be happy for a hotel manager to open it on their phone.